Retail Management Certification Program
The Industry's Premier Management School
The RMCP Experience
Built for owners and managers in the home improvement industry, the program focuses on learning skills to grow store sales and profits in today鈥檚 changing retail landscape.
Follow in the footsteps of more than 300 retailers who have graduated from the program. Take a closer look at what retailers experience during this program and some of the key benefits you’ll come away with.
Key Benefits for Your Business
New and Improved Skills
Learn new skills to manage and drive your business to higher levels of performance and gain skills needed to innovate and lead positive change.
Business Improvement Project
Embark on a business improvement project tailored to your business that immediately puts into practice what you learn in class.
Reliable Network of Peers
Learn from course instructors and classmates, sharing best practices during class sessions and long after the course ends.
What You'll Learn
Applied Business Strategy
Learn to think about the business the way a seasoned owner does鈥攕trategically.
Advanced Retail Operations
Discover best practices of operating a retail home improvement store like retail pricing, merchandising and store design.
Advertising & Marketing
Understand what drives store traffic with today's customers and how to align your business with your brand.
Financial Management
Learn components of the revenue equation and how small changes can impact financials to drive top-line sales and bottom-line profits.
Budgeting & Benchmarking
Learn how top-performing retailers budget and benchmark performance to reach higher levels of success.
Leadership & Team Building
Learn how to build and develop high-performing teams that can deliver excellent customer service and increase profits.
The Learning Experience
Complete assignments between classes.
Between sessions, participate in webinars and coaching calls to continue implementing new skills to your business.
Participate in live, interactive sessions.
You'll work in small groups with other students during class to share experiences and challenges on a variety of topics.
Work with a mentor from your store.
A mentor from your organization will help align your projects with the company's goals.
Join a cohort of retailers.
Smaller class sizes promote networking and learning best practices from successful participating businesses.
Now Enrolling for 2024
Course Orientation Calls – June 17-28, 2024
Visit 1 – July 16-19, 2024
Visit 2 – September 17-20, 2024
Visit 3 – November 12-15, 2024
What Students Are Saying
Even though I've been in the business for a while, it was definitely worth it. This class taught me how to be forward-thinking instead of reactionary.
- Franklin Cloninger
South Carolina
We鈥檝e sent three managers through the program and they all came back from their first visits on fire, and it reignited the fire in me because I remembered how it felt when I went through the program.
- Cody Goeppner
Washington
The course was amazing. I learned so much that I could immediately apply to the business. I felt it was well worth the investment of my time and cost to attend.
- Megan Stiers
Missouri
What Retailers Are Saying
The Retail Management Certification Program has become a cornerstone of our commitment to developing leaders at Wilco, as we鈥檝e enrolled 20+ students into the program over the last 10 years. Its emphasis on skill development and actionable insights has elevated our team's capabilities and led to a remarkable $15 million return on investment for Wilco. I highly recommend this program to any organization seeking to cultivate excellence and drive employee professional development.
- TJ Colson, President of Wilco Stores
Oregon
Scholarships Available
If you are a retail owner of an independent hardware store, home center or lumberyard and have a need to develop the leadership and management skills of your associate who is preparing for ownership or a key employee showing management potential, contact us today to learn more about how the 乌鸦传媒 Retail Management Certification Program can provide a unique, industry-focused learning experience.
Contact Us
Gary Petz, Retail Consultant & Course Instructor